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Marketing Magic: BMW and Audi show us how it’s done
With the growth of technology and the internet, marketing is one of the industries that has been inundated with new players. Additionally, there are so many tools, platforms and tactics to use, while...
View ArticleCompetitive Analysis Checklist: Getting to know your online competitors…and...
As web use continues to grow, more and more online channels are standing out to businesses as new opportunities for customer acquisition. They offer lots of promise and potential, but the market is...
View ArticleHow to perform a competitive analysis
Whether you’re a multi-national corporation or a small business that’s just starting out, there isn’t much that will serve you better than a competitive analysis. A competitive analysis will assess...
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Report: Only 8% of brands believe their Marketing team is strong in all...
New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage. Surveying 747 brands and...
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Here’s insight from 5,000 marketers on how 2015 will play out
Now in it’s second year, the Salesforce State of Marketing report was published last week, providing insight into the industry’s priorities, challenges, and metrics for 2015. Five thousand marketers...
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Website Owner? You’ll kick yourself if you haven’t implemented these 3 simple...
With the analytic platforms and plethora of data available to website owners these days, much of the online acquisition process is no longer a mystery. But even with such insights, many website owners...
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Customer Acquisition for Social Enterprise: Optimizing Your Online Marketing...
Like most social enterprise marketing strategies, online customer acquisition strategies – and the marketing funnel – ties closely to the setup used by any other for-profit company. The key...
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How to make your marketing 12x more powerful with social proof
“To be persuasive, we must be believable; to be believable, we must be credible; to be credible, we must be truthful.” – Edward R. Murrow. A lot of things go into our decision making. When viewing...
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